1. Overview

This Marketing Communications Policy explains how Bestimate may send optional promotional, educational, personalized, referral, offer, event, sponsored, marketplace, community, and product-update communications. Marketing is optional and is separate from operational communications needed to operate the Platform.

2. Operational Communications Are Not Marketing

OTP, login, identity, security, and account notices.
Service request, Lead, Estimate, chat, call, appointment, support, moderation, safety, and dispute notices.
Credit purchase, payment, refund, receipt, app store, billing, and transaction notices.
Policy updates, legal notices, feature changes that are necessary to use requested services, account restriction notices, regulatory notices, and important service announcements.
Community Feature notices necessary for safety, moderation, access, group administration, marketplace listing management, or user-requested activity.

A message is operational when it is necessary to deliver a service you requested, fulfil a transaction, meet a legal or safety duty, or maintain the integrity, security, or administration of your account or community participation. Promotional content is not added to operational messages except for limited contextual references permitted by law.

3. Marketing Communications

Promotional offers, discounts, seasonal campaigns, referral rewards, loyalty campaigns, and Credit promotions.
Educational guides, home service tips, professional development resources, marketplace updates, and case studies.
Personalized category suggestions, Professional suggestions, area-based offers, sponsored placements, and feature announcements where permitted and consented to.
Event invitations, surveys, contests, community campaigns, marketplace campaigns, and partner promotions where permitted.

4. Channels and Consent

With your marketing consent and subject to applicable law, Bestimate may send marketing by email, SMS, WhatsApp, push notification, in-app message, voice call, or another supported channel. Marketing consent must be an active opt-in and must not be required to use core marketplace services.

Marketing consent is collected separately for high-touch channels such as SMS, WhatsApp, voice calls, and push notifications where required or where operationally available.
Email and in-app marketing may be combined under a single opt-in where permitted. Pre-ticked boxes are not used for marketing consent.
If Bestimate has not captured a legally sufficient channel-specific opt-in for a high-touch channel, Bestimate should not use that channel for marketing until such consent is captured.
Turning on operational push notifications, device notification permission, or service alerts is not, by itself, marketing consent unless the user clearly opts in to marketing.
Marketing voice calls require separate, specific opt-in where required and will be made only from registered or approved numbers where applicable, after suppression against applicable do-not-call and internal suppression records.
Bestimate will maintain consent, withdrawal, channel, timestamp, method, and suppression records where needed for compliance.

5. UAE Communications Standards

Marketing SMS, WhatsApp, and voice messages are sent only within the hours permitted by TDRA regulations and other applicable rules at the time of sending.
Each marketing message will clearly identify Bestimate as the sender, name the Bestimate legal entity where required, and provide a way to opt out.
Marketing messages will be clear, accurate, and not misleading.
After withdrawal, Bestimate will stop marketing through the relevant channel as soon as reasonably possible and in any event within 10 business days, subject to technical and provider constraints outside Bestimate's control.

6. Personalized, Sponsored, and Marketplace Marketing

Where permitted and consented to, Bestimate may personalize marketing based on service category, emirate, community, general area, request history, Professional profile, language, preferences, engagement, referral activity, Platform usage, sponsored placement, or marketplace activity. Request history in sensitive categories is excluded from personalization unless you separately opt in where required.

General area means emirate, district, or community-level information and does not include unit-level or precise real-time location. Bestimate does not use precise real-time location for marketing unless you separately opt in to precise-location marketing.

Sponsored placements are labelled as Sponsored, Ad, Promoted, or with an equivalent clear indicator where required. Sponsored presentation does not mean Bestimate endorses, certifies, guarantees, or warrants the Professional, Service, product, listing, or offer.

Bestimate may use AI tools to help draft marketing copy, segment audiences, choose send times, and translate messages. Final sending decisions and consent checks remain governed by this Policy.

7. Regulated-Service Marketing

Marketing for healthcare, medical equipment, medicines, wellness claims, pest control, water tank cleaning, food or catering, childcare, domestic work, transport, financial offers, real estate, and other regulated or safety-sensitive categories may require additional approvals, licences, disclaimers, or restrictions. Bestimate will not knowingly send regulated advertising that requires prior approval unless the required approvals have been obtained and any mandated disclaimers are included.

8. Referrals and Friend Contacts

Where you invite or refer another person, you confirm that you have their permission to share their contact details with Bestimate for that purpose. Bestimate may send a single, one-time invitation to the referred person, identify the inviter where appropriate, and will not add the referred contact to ongoing marketing lists unless they separately sign up and consent.

9. Third-Party Advertising Platforms, Cookies, and Transfers

To deliver Bestimate's own marketing more efficiently, we may share hashed or pseudonymized identifiers, such as hashed email or phone, with advertising platforms such as Meta, Google, TikTok, Snap, or similar providers to serve Bestimate ads, build look-alike audiences, measure campaigns, or suppress ads to existing users. These platforms are not authorized by Bestimate to use that data for their own independent marketing where they act on our instructions, subject to platform terms and applicable law.

Cookies, SDKs, pixels, and similar technologies used for marketing measurement and audience building are described in the Privacy Policy and are subject to available web and app consent controls. Marketing service providers and advertising platforms may process data outside the UAE under safeguards required by UAE data protection law.

10. Data Used for Marketing

Marketing consent and preference records.
Contact details and selected channels.
General location, emirate, community, service categories, interests, account type, and Platform activity.
Engagement data such as opens, clicks, views, delivery status, unsubscribe status, campaign performance, and attribution.
Aggregated or de-identified data for measurement, audience insights, and campaign improvement.

Bestimate does not sell, rent, or share personal data with third-party marketers for their own independent marketing. We do not use sensitive information for marketing unless expressly disclosed, permitted by law, and you have given express consent where required.

Marketing engagement and consent records are kept only as long as needed to deliver, measure, and evidence consent for marketing and to honor opt-outs. Suppression lists may be retained indefinitely for the purpose of honoring withdrawals.

11. Your Rights and Withdrawing Consent

You may withdraw marketing consent through in-app settings, device push settings, unsubscribe links, STOP replies where supported, or by contacting marketing@bestimate.ae or privacy@bestimate.ae. Withdrawal does not affect operational communications or the lawfulness of marketing sent before withdrawal.

You may request access to, correction of, or deletion of marketing-related personal data, and may object to marketing profiling, by contacting privacy@bestimate.ae. You may lodge a complaint with the UAE Data Office where applicable.

Personalization of marketing involves automated profiling of Platform activity and preferences. It does not produce legal or similarly significant effects. You may object to marketing personalization, in which case you will receive only non-personalized marketing through channels you have opted into.

12. Minors

Bestimate's services and marketing are intended for users aged 18 and above. Bestimate does not knowingly direct marketing to children. If a parent or guardian believes a minor has received marketing, they may contact privacy@bestimate.ae for removal or suppression.

13. B2B Professional Marketing

Marketing to Professionals about Bestimate features, Credits, lead opportunities, training, platform updates, and business tools may be sent on a business-contact basis where permitted by law. Professionals may opt out at any time.

14. Changes and Contact

Bestimate may update this Policy to reflect changes in law, channels, consent flows, products, categories, or operations. Material changes affecting consent will be notified and, where required, fresh consent will be requested before continuing to send marketing on the changed basis.

Marketing Inquiries: marketing@bestimate.ae
Privacy Inquiries and Consent Requests: privacy@bestimate.ae
Customer Support: support@bestimate.ae
Bestimate Solutions L.L.C-FZ, Meydan Free Zone, Dubai, United Arab Emirates.